Designing for Accessibility

At RUSH, we believe in creating digital experiences that are truly inclusive. Our commitment to accessibility ensures that your digital products are not just visually appealing and functional, but also usable by everyone, regardless of their abilities.

With 24% of New Zealanders and over 1.3 billion people worldwide living with some form of disability, accessibility isn't just a nice-to-have—it's essential. Partner with us to create digital solutions that reach and engage your entire audience.

A digital designer working at his computer.

The power of inclusive, accessible design

Universal Usability

We design for a wide range of access needs, including visual, auditory, motor, and cognitive disabilities. Our solutions work for everyone, from those with permanent disabilities to those with temporary or situational limitations.

Compliance

Stay ahead of accessibility regulations. Our designs aim to adhere to WCAG 2.0 Level AA standards, ensuring your digital products meet legal requirements and best practices.

Broader Reach

Accessible design expands your potential audience. By catering to diverse needs, you're not just doing good—you're also tapping into a larger market.

Enhanced User Experience

Accessibility features often improve usability for all users. Clear navigation, readable text, and intuitive interfaces benefit everyone, not just those with disabilities.

A design team putting ideas on post-it notes on a table

Create inclusive digital experiences with RUSH

Our internal Accessibility Guild champions ongoing education and improvement in accessibility practices. We also collaborate with Access Advisors for user testing and accessibility audits, ensuring our solutions meet real-world needs.

RUSH's design and development teams follow rigorous accessibility standards, baking inclusivity into every aspect of your digital product to help you reach a wider audience, meet legal requirements, and create a more usable product for all your users.

Let's make the digital world a more inclusive place, one product at a time.

Read more from our design chapter

Simon Thomas Product Lead at RUSH

The business case for beauty

Steve Horner ⬝ Chief Product Officer

Design chapter

Applying Human Centred Design to Healthcare

Terry Williams-Willcock ⬝ Chief Customer Officer

Design chapter

Designing for Digital Inclusion

Adeline Salkeld ⬝ Director of Design