Human Centred Design

Human Centred Design, or HCD, is focused on deep empathy for the needs and experiences of the people we're designing for in order to create solutions that are tailored to their needs. Get in touch to learn more about this highly inclusive and accessible process which has proven to meet, if not exceed, the desired outcome for any digital product.

A room of people working on user journey mapping

What we do:

As a reputable digital product company, we believe user research and discovery are more than services. They're an essential foundation. Beyond beautiful apps and digital products, we build solutions that matter, fuelled by the voices of your real users.

Understanding Users

We dive deep into who your target audience truly is. We don't rely on assumptions; instead, we employ a toolbox of methods like surveys, interviews, and usability testing to uncover their needs, motivations, and behaviours. We aim to empower you with clear, concise, and actionable insights that inform every step of your digital journey.

User Research Reports

Where others see stacks of data, we see a treasure trove of insights tailored to your needs. We meticulously synthesise findings, translating complex data into actionable recommendations. User personas come alive with detailed profiles, guiding every design decision. Journey maps become interactive tools, highlighting areas for optimisation and sparking further discussion.

Identifying Opportunities

We dive deep into who your target audience truly is. We don't rely on assumptions; instead, we employ a toolbox of methods like surveys, interviews, and usability testing to uncover their needs, motivations, and behaviours. We aim to empower you with clear, concise, and actionable insights that inform every step of your digital journey.


A digital product lead giving a presentation

Stop Guessing, Start Knowing

Discover your audience. At RUSH, we build solutions around your users. Our user research and discovery services delve deep, uncovering the "why" behind user behaviour and the hidden opportunities waiting to be unleashed.

Contact us today for a free consultation and discover how user research and discovery can unlock the true potential of your digital presence. Together, let's create experiences that matter.

Read more from our design chapter

Simon Thomas Product Lead at RUSH

The business case for beauty

Steve Horner ⬝ Chief Product Officer

Design chapter

Applying Human Centred Design to Healthcare

Terry Williams-Willcock ⬝ Chief Customer Officer

Design chapter

Designing for Digital Inclusion

Adeline Salkeld ⬝ Director of Design