Russell Brown talked to RUSH about the challenges and rewards of being an ethical business in the competitive world of technology design.
“We design technology to better serve humankind.”
It’s the first thing you read on RUSH’s website, and it’s also written on a banner in the middle of its Parnell office. It’s the purpose statement that emerged from a staff-led process to define what the Auckland-based tech-design company exists for.
Read the full Spinoff article here.