The State of Mobile Loyalty

Alaina Luxmoore headshot

Alaina Luxmoore

Director of Marketing

May 11, 2025

1 min

Two people sharing a mobile loyalty experience—one holding a glass while the other demonstrates something on their smartphone, representing the personal, simplified approach to modern loyalty programmes in everyday New Zealand life.RetryClaude can make mistakes. Please double-check responses.

The cost of living impacting consumer confidence, inflationary pressures, evolving CX-pectations... the retail sector is optimistic but still bruised.

Loyalty and retention are key to winning in the current market environment. Paired with the advancements in technology, AI, data science and cybersecurity; an exceptional digital customer experience offers the chance to get head and shoulders above the rest.

Our Chief Strategy Officer Stephen Horner recently ran a social series on mobile loyalty, and we've compiled all that juicy info for you in a downloadable eBook.

What You'll Discover

• Why the organisations that will thrive won't be those with the most points or flashiest features
• How simplification of customer experiences drives deeper engagement
• The delicate balance of gamification that enhances rather than manipulates
• Practical applications of personalisation that feel helpful, not creepy
• The technology foundations that make seamless experiences possible

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