Product Impact
At RUSH, we believe technology should serve a greater purpose than simply existing. As New Zealand's premier digital product agency, we're committed to creating solutions that deliver measurable impact—for your business, your customers, and the wider community.
But what exactly does "better" look like, and how do we know when we're truly making a difference? These are the questions that drive our approach to product development and partnership.
Measuring the Difference We Make
In 2022, we embarked on a journey to define and measure the impact of our work. This wasn't just about feeling good—it was about creating a robust framework to ensure every digital product we create delivers meaningful value.
Our purpose-built Impact Framework addresses three fundamental questions:
- How do we know if we're making a positive impact through the technology we design and build?
- What tangible metrics define "better" in different contexts?
- How can we truly serve humankind through digital innovation?
Beyond Good Intentions
Our comprehensive assessment model evaluates impact across multiple dimensions, providing a clear picture of how digital products perform against both commercial and human-centred metrics.
We assess digital products through five critical dimension of impact:
- Human Wellbeing - How the product improves quality of life, addresses needs, and enhances human capabilities
- Business Outcomes - Measurable commercial benefits and organisational value
- Environmental Sustainability - Reduction in environmental footprint and promotion of sustainable practices
- Social Value - Contribution to community wellbeing, equity, and social cohesion
- Innovation Advancement - How the product pushes boundaries and creates new possibilities
The true power of our Impact Framework comes from collaboration. By working closely with our clients, we can transform abstract concepts like "making better happen" into concrete, measurable outcomes.
