"We appreciate RUSH's initiative and partnership to understand our complex needs, to ensure we have the best customer-centric solutions. The team challenges our thinking and takes the time to understand our products really well."
Public Trust wanted to make it simpler and quicker for more individuals to manage their affairs online and protect their legacy. They came to us with a clear mission; to increase the amount of New Zealanders who have a will by developing an accessible, compelling and empathetic customer facing website.
RUSH took on the transformation of their website to deliver a product Public Trust would be proud to love, and find easy to grow with.
Expertise
UX Design
UI Design
Information Architecture
Frontend Development
Backend Development
Cloud / Systems Integration
Quality Assurance & Testing
150
Years of Public Trust
52%
Of all New Zealand adults haven’t gotten around to creating a will
With the entire online platform up for reimagining, RUSH scoped a solution design to respond to Public Trust’s specific requirements and refreshed brand identity. This included an audit and recommendation for improving the information architecture, CMS platform, content, UI design system and user experience.
A thorough and collaborative discovery process with the UX research team, technical team, client stakeholders and customers gave us valuable insights about how to not only meet, but exceed the needs of people trying to manage their wills, EPAs and trusts, but also those of the Public Trust team managing the maintenance and future content of the website itself.
"Essentially, with JAMstack, the main database sits outside of the CMS and is connected via APIs and a content delivery network, rather than everything sitting within the CMS platform. This was a change for us at Public Trust, but a great one as it heightens security."
The new Public Trust website brought their fresh brand identity to life online through interactive features and UI design system. The content strategy included a full rewrite of the website with consideration for brand tone, accessibility, and search engine optimisation. Visitors to the site are met with engaging visuals and clear navigation markers, making it easy to find information about estates, wills, EPAs, and trusts, and then take action.
A broader base of visitors was considered, creating opportunities to address people at different stages of life or coming from different social and economic backgrounds. The new Public Trust website lets Kiwis tick a long-standing task off their list, leaving them feeling confident and protected.
Users can easily navigate the website with clear call to actions, finding what they need quickly. With approximate prices online, users can access crucial information at speed.
Users can easily navigate the website with clear call to actions, finding what they need quickly. With approximate prices online, users can access crucial information at speed.
Visit the Public Trust website.
