When Sook reached out to us, they already had a clear idea of what they wanted to achieve: enabling customers to bring their vision to life in Sook’s space by allowing personalisation and flexible fitouts. But they wanted to understand how they could facilitate this through digital tools. That’s where our technical expertise came in.

RUSH started with an initial discovery phase, followed by a series of quick development sprints. These were focused on bringing to market a world-class 3D visualisation tool for Sook’s customers that was easy and delightful to use.

A Sook space incorporates state-of-the-art 4K display screens and physical fixtures and furniture that can be swapped in and out. Customers use the Sook online tool to design their own content to be displayed on the screens, creating an impactful exhibition, information display or branded retail space. Integrated into the screen customisation tool RUSH built for Sook is the ability to select what custom physical fit-out elements will be placed in the space, so customers can truly make it fit for purpose and unique to them.

These functions integrate with a 3D visualisation tool, showing how the space will look before finalising the customer’s order.

Analytics for key performance indicator metrics like footfall and are also integrated into the whole process, so that activity reports can help customers can gauge which time slots are the prime ones to book and capitalise on.

Sook gives the power back to small businesses and organisations, and individual customers who might usually can’t afford the overheads of prime high street real estate. The streamlined system built by RUSH enables them to make an impact, increase their brand awareness and thrive in a changing retail environment.

High streets are at the core of communities. The digital tools RUSH built for Sook enable them to bring new life, voices and variety to underutilised retail spaces.