RUSH is a technical partner and business mentor to The Upstart Program, ASB’s business incubation group. We support their teams with exploring new venture opportunities, validating their market value, defining go to market strategies and then bringing them to life.
The team at Sure Match, one of the ventures coming out of the Upstart programme, came to RUSH with a vision of creating a platform that could utilise smart technology to intelligently match Kiwi business buyers and sellers. The platform would also need to automate the laborious tasks of a traditional business broke, in order to provide a higher quality service at a fraction of the cost.
After mapping out the existing experience of buying and selling in New Zealand, we began speaking with key audience groups to better understand where this experience currently fell short. We found that after putting in years of blood, sweat and tears, Kiwi business owners were reluctant to pay what was deemed to be an ‘unfair slice’ of their sale to a broker. And business buyers struggled to cut through the noise and find relevant business opportunities that accurately met their interests, skill set and financial position.
Using these insights, we refined the experience and began operating in fortnightly sprints to bring to life a Minimal Viable Product that we could put in the hands of users, and evolve as we learnt.
We created the Sure Match platform, a world first, technology-led innovation, to challenge the outdated service model.
Its unique sign up experience gathers key user information in order to create a unique buyer/seller profile. Once registered, users land in a bespoke dashboard where they can manage their progress and access a myriad of supporting resources.
The buyer dashboard presents them with business opportunities chosen by Sure Match’s intelligent matching algorithm. If a match appeals, the buyer can then sign an automatically generated confidentiality agreement to access a full information memorandum.
The seller dashboard walks users through the previously daunting process of getting their business ready for listing. Sellers are supported throughout the journey, from obtaining a business valuation and getting their accounts ready for sale to creating their own information memorandum. Once live, their business will begin automatically matching with interested buyers using Sure Match’s bespoke matching algorithm.
Both buyers and sellers have access to a partner network of qualified service providers.
Sure Match successfully launched their MVP offering to the Auckland market in August 2018. The response has exceeded expectations, with Sure Match having already grown a significant database of users.
We continue to operate an agile process, running collaborative fortnightly sprints with the Sure Match team. Taking a user first approach, we’re continually designing, building and shipping new and improved features for customers, and helping the company define their future road map.