With aspirations to provide a market leading customer experience, Z knew that leveraging the Z app to implement a product focused strategy was going to require a market leading approach.
Throughout 2018 Z's partnership with RUSH matured and led to the development and release of Z Espress, an improved in-app experience for customers. This laid the foundations for a partnership that will see a flourishing future of new products being developed and iterated on over time.
Product focused squads enable Z to direct their investment into areas they care the most about and learn from customers as the product begins to gain traction and establish product market fit.
We're now able to focus efforts in different areas and build out a market leading customer experience for Z customers.
Customer releases are happening regularly and we have a number of exciting initiatives in different stages of the product development lifecycle.
More customers are seeing the app not just as a nice to have but a necessity in order to get the full Z experience.