Fastlane

In the highly competitive and commoditised retail fuel market, Z Energy are continually seeking new ways to differentiate themselves from the competition. Research and testing showed that customers wanted a faster way to fuel up, pay and go. Z had a hypothesis around how they could deliver an improved Z Station experience for customers.

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Our challenge? Execute it through design and technology.

Client

Z Energy

Scope

Rapid MVP design and development

Sector

Innovation

Retail & Loyalty

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"A solid research, ideation and prototyping process, combined a key insight with clever technology and data integration to deliver a prototype that could radically improve the service experience for customers. Outcomes from the project prototype genuinely improved the experience for parents, the disabled and people in a hurry."

Judge

Best Awards

The project

We know the world is changing fast. The customer expectation is to have a frictionless experience. Fastlane is Z’s move towards a future where credit cards are left at home and digital wallets are the norm. It’s been a winner with customers. And while it was designed for everyone, Fastlane has provided those who are time poor, such as parents juggling kids, with a faster, easier way to fuel up. It’s convenient, empowering and keeps life moving forward.

Expertise

Accessibility

Experience Auditing

Feasibility Validation

Proof of Concept

UX Design

UI Design

Machine Learning

Native Application Development

Cloud / Systems Integration

Quality Assurance & Testing

Application Support

Weeks to delivery of MVP

1st

In the world for pay-by-plate fuelling

80%

Growth in active customer base

Z Energy sign that says 'Innovation in Progress'

Design for a fast moving world

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Fastlane is designed for customers who want to keep moving. So we kept moving too, developing a lo-fi prototype and deploying early to test our ideas. We moved from the studio to the lab to the forecourt within 13 weeks.

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In conjunction with Z's other partners, we sought first-hand customer feedback and uncovering technical and behavioural challenges from the MVP approach. Number plate recognition accuracy was critical, so training the technology model became a key focus.

Illustrated image of the Z Fastlane experience

“RUSH has been outstanding in delivering on this challenge. Collaborating with passion and focus, we were able to ship this new customer experience - a world first for fuel - in only 13 weeks.”

Scott Bishop

Chief Innovation Officer, Z Energy

Z Energy station with two cars either side of a Fastlane

Integrated for ease of use

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From our end, Fastlane is an integrated cloud technology solution that brings together fuel pumps, security cameras, number plate recognition, payment processing and a mobile application. For Z's customers, it’s an elegantly simple experience running from the same mobile app they use for buying coffee and earning loyalty rewards. You simply add your number plate, fuel type and payment card details in the app, then you drive in, fuel up, and go. Easy.

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Modern CX

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Fastlane is Z’s move towards a future where credit cards are left at home and digital wallets are the norm. It’s been a winner with customers. And while it was designed for everyone, Fastlane has provided those who are time poor, such as parents juggling kids, with a faster, easier way to fuel up. It’s convenient, empowering and keeps life moving forward.