In the highly competitive and commoditised retail fuel market, Z Energy (Z) are continually seeking new ways to differentiate themselves from the competition. Research and testing showed that customers wanted a faster way to fuel up, pay and go. Z had a hypothesis around how they could deliver an improved Z Station experience for customers. Our challenge? Execute it through design and technology.
We know the world is changing fast. The customer expectation is to have a frictionless experience. Fastlane is Z’s move towards a future where credit cards are left at home and digital wallets are the norm. It’s been a winner with customers. And while it was designed for everyone, Fastlane has provided those who are time poor, such as parents juggling kids, with a faster, easier way to fuel up. It’s convenient, empowering and keeps life moving forward.