Sharetank

It’s one of the questions fuel purchasers ask the most: how do I know I’m getting a good deal when fuel pricing can be so variable? After initial customer research highlighted this as a problem, Z Energy saw an opportunity to help Kiwis prepay for fuel, at the best price in their area, without needing to even leave the house.

Client

Z Energy

Scope

Product design & build, ongoing optimisation

Sector

Retail & Loyalty

Innovation

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"Sharetank is one of the fastest growing products in company history and we see a material shift in a customer's advocacy and 'share of wallet.'"

Scott Bishop

Chief Innovation Officer, Z Energy

The project

With millions of litres of fuel top-ups following its launch, Sharetank has enabled tens of thousands of Kiwis to save on fuel, share their savings and better manage fuel spending with their friends and family, regardless of where in New Zealand they live.

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Sharetank has had another unplanned, positive impact. During the COVID-19 crisis, it has enabled more kindness. Z provided the Student Volunteer Army with free litres through Sharetank so they could do grocery deliveries for those in need.

Expertise

Research

UX Design

UI Design

Technical Validation

Native Application Development

Cloud / Systems Integration

Quality Assurance & Testing

Application Support

30km

Radius to find the best fuel price

1M+

Litres topped up

1st

In the world for fuel sharing

A hand holding a fuel pump filling up a car

Innovation for today's customers

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Working with the Z design and innovation team, we followed a human centred design process to prototype and validate the hypothesis to make sure people felt confident they were paying the best price for fuel. Crucially, we were able to ensure a product customer fit by introducing and adapting new features based on the user data we were getting back.

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Sharing is caring

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Sharetank is a virtual fuel tank you can fill anytime, anywhere and share with up to 5 friends or family members. There are two kinds of users - the Sharetank owner who pays for the fuel in the tank, and members who use the fuel paid for and shared by the owner. This might be a family, or a workplace team.

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When an owner buys fuel from Z to top up their Sharetank, they get the best price within a 30km radius. They then get to share that value by allocating virtual litres to members of their Sharetank. Even if a member lives in a different area, they can fill up at their nearest Z station using these virtual litres - even if the local price is higher.

"As we’ve all experienced the volatility of fuel prices, Sharetank is a voice of inclusive design, giving power back into the people in letting one have control over the price of their fuel. All packaged up in a seamless, easy-to-grasp and user-friendly experience."

Judge

Best Awards

A diagram showing the process of designing Z Sharetank

Extending impact

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Sharetank was launched as a world-first in New Zealand in late 2019. With millions of litres of fuel top-ups following its launch, Sharetank has enabled tens of thousands of Kiwis to save on fuel, share their savings and better manage fuel spending with their friends and family, regardless of where in New Zealand they live.

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But Sharetank has had another unplanned, positive impact. During the COVID-19 crisis, it enabled even more kindness - Z provided the Student Volunteer Army with free litres through Sharetank so they could do grocery deliveries for those in need.

See it in action

With Sharetank you can pre-pay and share your fuel.

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This video walkthrough shows how you can buy petrol or diesel through the Z Energy app. The fuel is added to your virtual tank, then you draw down on that fuel when you physically fill up at a Z Energy station, using the app at the pump.

Awards

▪ Best Awards 2020 | Gold - User Experience, Innovating