Applying Human Centred Design Principles to Healthcare
Human-centred design (HCD) is a design philosophy that places the user at the centre of the design process. It's about understanding the user's needs, motivations, and pain points, and then using that knowledge to create products and services that are more usable, accessible, and enjoyable.
HCD is a powerful tool that can be used to improve the quality of healthcare services. By understanding the needs of patients, caregivers, and other stakeholders, we can design health services that are more effective, efficient, and patient-centred.
In this presentation, RUSH Chief Customer Officer, Terry Williams-Willcock, walks you through the key fundamentals of the HCD process and demonstrates how it can be used to create a trusted ecosystem of digital health experiences.
He begins by discussing the importance of understanding the user's perspective, then emphasises that we need to go beyond simply asking users what they want and instead observe them in their natural environments to understand their true needs and pain points.
Terry then introduces the four key steps of the HCD process:
1. Empathise: This step is about understanding the user's needs, motivations, and pain points. We can do this through observation, interviews, and surveys.
2. Ideate: This step is about generating ideas for new products or services that address the user's needs. We can do this through brainstorming, mind mapping, and other creative techniques.
3. Prototype: This step is about creating a prototype of our new product or service. This can be anything from a simple mockup to a fully functional prototype.
4. Test: This step is about testing our prototype with users to get feedback. This feedback can help us to identify any problems with our design and make improvements.
If you're interested in learning more about HCD, watch the full presentation video for a clear and concise overview of the HCD process and how it can be used to improve the quality of healthcare services.
