Insights

Applying Human Centred Design principles to
healthcare.

Human centred design blends the best of behavioural science with design thinking, to uncover actionable insights that can rapidly be executed and iterated on. When we take a human-centric approach and seek to understand the motivations, pain points and lived realities of individuals or communities, we can co-design more successful health services that meet their needs.

In this presentation, RUSH Chief Customer Officer Terry Williams-Willcock will walk us through the key fundamentals of the HCD process and demonstrate how it can be used to create a trusted eco system of digital health experiences.

Watch the presentation here.


Terry Williams-Willcock
Terry Williams-Willcock
Chief Customer Officer

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