Retail & Loyalty
Partner with New Zealand's premier digital product agency to build seamless experiences that drive customer loyalty and operational excellence.
Navigating retail's digital challenges
Today's retail landscape demands more than just an online presence—it requires intelligent, connected experiences that bridge physical and digital touchpoints while delivering measurable business value.
Enterprise retailers face mounting pressure to compete with digital natives while meeting increasingly sophisticated customer expectations.
Our track record speaks for itself:
- Fragmented Customer Journeys
Customers interact across multiple channels and expect consistent, personalised experiences regardless of where they engage with your brand. - Legacy System Integration
Established retailers struggle to connect existing infrastructure with innovative customer-facing solutions without disrupting operations. - Loyalty Programme Effectiveness
Traditional points-based programmes no longer drive meaningful engagement, requiring more sophisticated approaches to customer retention. - Data Utilisation Challenges
Many retailers collect vast amounts of customer data but lack the capability to transform it into actionable insights that drive business growth.
These challenges require more than off-the-shelf solutions—they demand strategic innovation that aligns with your business goals while delivering measurable outcomes.
Our approach to digital retail & loyalty excellence
Our retail and loyalty specialists bring deep sector experience from working with leading enterprises including Z Energy, Foodstuffs, ONE NZ, The Warehouse Group, and Farmlands. This expertise is complemented by our multidisciplinary team of researchers, designers, engineers, and strategists who understand the unique challenges of enterprise retail.
We excel at complex partner integration requirements and technology dependencies, building solutions that connect seamlessly with your existing enterprise systems. Our pragmatic approach to technology selection ensures we deliver high-quality outcomes while maintaining vendor independence.
We approach retail challenges through our proven framework, focusing first on understanding your business objectives and customer needs. Our retail specialists collaborate with your team to identify high-impact opportunities that deliver tangible value to both your customers and your business.
Our multidisciplinary teams combine retail domain expertise with cutting-edge technical capabilities, ensuring solutions that are both innovative and commercially viable. We work at the intersection of customer experience, technology, and business strategy to create digital products that drive loyalty and growth.
"Partner relationships are really important to Z because one of the things we really learned early on is we can't do everything ourselves and we can't be amazing at everything ourselves. Working with partners like RUSH is a critical enabler to move forward faster."
RUSH provides comprehensive services from initial strategy to ongoing evolution, ensuring consistent quality and vision throughout your digital journey. Our integrated approach means you benefit from specialists across research, design, engineering, and analytics working in unison toward your business goals.
From customer research and experience auditing to technical validation and systems architecture, we handle the complete digital product lifecycle with enterprise-grade rigour. Our ISO 27001 and PCI DSS v4 compliant engineering practices ensure your solutions meet the highest security standards—essential for protecting customer data and maintaining trust.
We don't just build for you—we build with you. Our collaborative model embeds our teams within yours, transferring knowledge and capabilities throughout the engagement. This approach creates solutions that your organisation can confidently own and evolve.
By combining your retail expertise with our digital product capabilities, we create partnerships that deliver exceptional customer experiences while building internal capabilities for the future.
Ready for better CX?
Begin with a strategic assessment to identify your highest-impact digital opportunities and discover how RUSH can help you build exceptional customer experiences that drive loyalty and business growth.
Explore our case studies & articles
We've partnered with Z Energy on retail, loyalty & frictionless CX for 7 years.
Design principles and design systems are an excellent and essential digital tool.
Working with UK-based startup Sook to provide retail space that can be rented by the hour
